Growth Marketing Leader · AI Solutions Architect

B2B marketing in 2026 isn’t about more campaigns.

It’s about removing friction with AI, behavioral data, and buyer-intent architecture that prospects actually want to walk through.
That’s the work I do.

Who I Am
Peter Van Schaack

I lead B2B growth marketing teams with clarity, vision, and execution. Two decades of building functions that turn marketing from a cost center into a pipeline engine — SaaS products launched from zero to $500K ARR, sales qualified leads scaled 400%, more than $18M in incremental revenue delivered for Fortune 500 brands. I work as a player coach — alongside the team, clearing obstacles, elevating what’s already there.

What separates me is the rare combination: marketing depth, business acumen, and the technical ability to build the tools my function depends on. Over 6 AI applications I’ve architected with Claude Code — GrantSkyNet, Liquid AI Solutions, Liquid Quote, and others — alongside a steady stream of smaller internal tools. AI isn’t a layer I bolt on. It’s in the architecture, and I’m the one writing the spec.

Most marketing leaders manage the tools. I build them.

Track Record

Numbers, not narrative.

30%

Lift on key accounts at Syngenta through global ABM programs.

40%

Gross sales growth at West Ocean by rebuilding segmentation across a 500K weekly email program.

20%

More closed business at Waterfield by introducing ABM through HubSpot.

230%

Lift in online application rates at Truist while reducing cost per acquisition by 40%.

4× YoY

Revenue growth at Liquid Technology Solutions through multi-channel GTM strategy.

$18M

Incremental revenue from retail and distributor programs at ITG Brands.

What I Build

Over 6 AI applications.

Built with Claude as the engine, on Vercel. The six below are commercial products, shipped with the marketing engine — landing pages, drip campaigns, CRM sync, billing — wired in from day one. Others are internal tools built to solve a problem in front of me: PDF signing, image resizing, and the rest.

GrantSkyNet

Full SaaS product: AI agent that ingests Grants.gov, scores opportunities against an organization's capability profile, and drafts the application — executive summary, capability statement, prior performance, compliance matrix.

SaaS productAI scoringDocument generation
grantskynet.com

GovconSkynet

Companion SaaS for federal contractors: processes SAM.gov in real time, scores 500K+ open contracts against a buyer's fit profile, drafts capability statements and compliance matrices with amendment tracking.

SaaS productReal-time ingestionCompliance AI
govconskynet.com

Liquid Quote

AI RFQ intake for sheet metal and machine shops. Reads incoming emails, drawings, and PDFs; extracts a structured spec; matches against the shop's prior-quote library; routes a ready-to-quote work order to the estimator.

AI extractionRAG matchingIndustrial SaaS
liquid-quote.solutions

Liquid AI Solutions

Custom AI agent and SaaS development practice. Configurators, scoring engines, chatbots, and full SaaS products shipped end-to-end in 2-6 weeks for clients across industrial, professional services, and retail.

AI agentsConfiguratorsSaaS builds
liquid-ai.solutions

Liquid CRM Solutions

Zoho One implementation and AI-augmented CRM practice. CRM design and migration, marketing automation, AI lead scoring, and quote-to-cash automation for B2B teams.

Zoho OneMarketing automationAI lead scoring
liquid-crm.com

Keel

Personal AI confidant with persistent living memory. Pulls context from email, calendar, CRM; remembers conversations across months; surfaces the right reminders, briefings, and reflections without prompting.

AI agentMemory architecturePersonal
keel.liquid-crm.com
Experience

Two decades, one through-line.

Apr 2023 – Present
Head of Growth Marketing & AI Solutions
Liquid Technology Solutions · Washington, DC
  • Increased revenue 4x YoY through multi-channel GTM strategy while personally architecting the AI and automation systems powering it.
  • Lead brand positioning and GTM strategy for four AI product launches.
  • Built over 6 AI applications, including grantskynet.com and GovConSkyNet.com, plus custom chatbots and interactive buying experiences for manufacturers.
  • Architect and deploy business/marketing automation and CRM/AI systems for clients.
  • Guide executives and revenue teams through AI and automation transformation initiatives as a hands-on Claude Code developer.
  • Modernized web UX with AI while elevating AEO/GEO traffic by over 300%.
Oct 2022 – Mar 2023
Director of Growth Marketing
Waterfield Technologies · Washington, DC
  • Scaled sales qualified leads (SQLs) by 400% through segmented ABM campaigns.
  • Grew marketing team from 2 to 5 members and managed SDRs.
  • Created sales enablement solutions resulting in closing 20% more business.
  • Optimized client segmentation and HubSpot/Salesforce integration.
Jul 2021 – Sep 2022
Senior Marketing Consultant
Cognizant Digital Consulting · Washington, DC
  • GTM product launch for ‘beon’, a new SaaS for the transportation industry.
  • Market research, channel strategy, and product/brand positioning.
  • Led consulting teams and managed client relationships for go-to-market product launches.
  • Designed new player insight solutions for Ubisoft Games, allowing for new sales revenue.
Oct 2018 – Jun 2021
Director of Growth Marketing
Mittkin Marketing Agency · Greensboro, NC
  • Increased lead delivery by 158% for RazorSync SaaS.
  • Redesigned client website UX to improve lead conversion forms by 300%.
  • Integrated sales and marketing workflows for high-growth brands.
Jan 2018 – Sep 2018
Product Marketing Manager
ITG Brands (Dutch Masters and Phillies Cigars) · Greensboro, NC
  • Managed $10M marketing budget; led product lifecycle.
  • Developed new retail and distributor programs driving $18M in incremental revenue.
Mar 2017 – Jan 2018
Director of Customer Acquisition
West Ocean · Montevideo, Uruguay
  • Led creative development, segmentation, and deployment of 500K weekly emails.
  • Grew gross sales 40% via product development; initiated loyalty programs.
Apr 2012 – Mar 2017
Senior Global Digital Marketing Manager
Syngenta Global · Greensboro, NC
  • Led a team of 7; managed lead gen programs, global transactional websites, and Salesforce projects.
  • Created ABM strategies targeting key accounts with 30% lead lift.
  • Built the first SaaS application generating over $500K in annual revenue.
May 2006 – Apr 2012
AVP, Digital Marketing
Truist · Winston-Salem, NC
  • Drove new online application rates by 230%.
  • Reduced cost per account acquisition by 40%.
Education: Bachelor of Arts, Organizational Communications · State University of New York at Plattsburgh
See selected projects →
What I’m Looking For

The right room for the next chapter.

Role
Marketing Director · VP Marketing · Head of Growth
Sector
B2B
Industries
SaaS, Fintech, AI, MarTech, Manufacturing, B2B Services, Transportation
Work Mode
Hybrid or Remote
Culture
AI-forward, technically curious, sales-aligned
Mandate
Build the team, partner with sales, produce pipeline that converts
Contact

Let’s talk about what you’re building.

Email
vanschaack@gmail.com
Phone
336.686.3382
LinkedIn
linkedin.com/in/vanschaack
Location
Washington, DC