Projects

Twenty years of work, grouped by who I did it for.

Banking, agriculture, tobacco, gaming, SaaS, professional services. B2B and B2C. Brand, performance, SaaS product, martech, rebranding, attribution. Selected highlights below.

Liquid AI Solutions
AI Solutions Architect
Jan 2026 – Present

GrantSkyNet — Federal Grant Discovery SaaS

B2B

Full AI grant discovery + proposal generation SaaS. Ingests Grants.gov in real time, scores opportunities against organizational capability profiles, drafts executive summaries, capability statements, prior performance, and compliance matrices. Architected end-to-end: Clerk auth, Supabase + pgvector, Stripe subscriptions, Zoho CRM lead sync, trial drip campaigns, multi-client management for consultants.

Live at grantskynet.com.

GovconSkynet — Federal Contract Opportunity Engine

B2B

AI federal contract scoring + compliance drafting. Processes 500K+ SAM.gov opportunities in real time, scores against buyer fit, drafts capability statements and PWS compliance matrices with amendment tracking. PWS compliance safeguards include dual-pass extraction, keyword sweep, and amendment diff.

Live at govconskynet.com.

Liquid Quote — AI RFQ Intake for Machine Shops

B2B

AI quote intake for sheet metal and machine shops. Reads incoming emails, drawings, and PDFs; extracts structured specs (dimensions, materials, tolerances, operations); matches against the shop's prior-quote library; BOM extraction + classification (FABRICATE/SOURCED/HARDWARE); live vendor lookup against McMaster, Grainger, MSC, and Digi-Key; Job Boss–ready CSV export.

Live at liquid-quote.solutions.

Keel — Personal AI Confidant with Living Memory

Personal AI assistant with persistent memory across email, calendar, and CRM. Standing instructions, proactive check-ins, document parsing, image vision, automatic conversation summarization. Multi-tenant ready architecture for future commercialization in the men's mental wellness space.

Concept Builds for Industrial Clients

B2B

Custom AI agents and configurators built as proof-of-concepts across industrial verticals: Current Tools (electrical jobsite cross-sell + PDF quote), Atlas Metal (food-service configurator), Omni Search (B2B sourcing assistant), Xometry CNC (AI sales engineer with voice input + live pricing), RMC Solutions Guide (dual-mode chatbot for specialty chemicals).

Liquid CRM Solutions
Head of Growth Marketing
Apr 2023 – Present

Multi-Client Consulting Practice

B2B

Built a B2B consulting practice serving multiple client organizations under one operational stack: shared client management, isolated data per client, Zoho One implementation, AI lead scoring, and marketing automation. Multi-channel GTM strategy and digital transformation for C-suite leaders.

Revenue 4× year over year.

Zoho + AI Stack for B2B Clients

B2B

Architected and deployed Zoho CRM, Zoho Books, Zoho Sign, Zoho Campaigns, marketing automation, AI lead scoring, and AI-augmented sales workflows (follow-up drafting, deal-stage automation) for multiple B2B teams across professional services, manufacturing, and SaaS.

Waterfield Technologies
Director of Growth Marketing
Oct 2022 – Mar 2023

ABM Pipeline Engine

B2B

Introduced account-based marketing through HubSpot and Salesforce. Segmented campaigns targeting key accounts with tight sales partnership and a redesigned sales enablement layer.

400% increase in sales qualified leads. 20% lift in closed business.

Marketing Team Build-Out

B2B

Grew the marketing function from 2 to 5 people in six months. Brought in SDRs, established sales enablement playbooks, and aligned the team around pipeline contribution as the primary KPI.

Cognizant Digital Consulting
Senior Marketing Consultant
Jul 2021 – Sep 2022

Gaming Company Martech Stack

Created over a dozen key use cases to develop CDP and Marketing Cloud strategy for a major gaming client.

Mittkin Marketing — client work
Director of Growth Marketing
Oct 2018 – Jun 2021

RazorSync — Product Positioning & Acquisition

B2B

Messaging development and campaign strategy for field service software.

158% increase in lead delivery MoM. Email open rates up 20% YoY; click rates up 286% YoY.

RazorSync — Website UX

B2B

Site restructuring with vertical-specific content to improve product value demonstration.

Staub Leadership → EQIQ Re-Branding

B2B

Full rebrand to EQIQ Leadership with the tagline "Where Passion Meets Performance."

Center For Creative Leadership — SaaS Application

B2B

AI-driven online learning platform for the nonprofit youth education sector — program planning and leadership feedback features.

Mural 365 — SaaS Product Positioning

Messaging research and website redesign highlighting service differentiation.

Benchmark Aerospace — UX Site Redesign

Information architecture and navigation restructuring for an engineering services site.

ITG Brands (Imperial Tobacco Group)
Product Marketing Manager
Jan 2018 – Sep 2018

Phillies — Iconic Re-Branding

Developed the tagline "The Original Roll Model." Pop-up events and rapper partnerships (Snoop Dogg, Two Chainz) to rebrand toward younger demographics.

Social buzz that enabled new SKU introduction.

Exceptional Retailer Growth

Distributor incentive program to expand SKU distribution for Dutch Master Cigars across retail.

Added 2.5 SKUs on average across retailers.

West Ocean
Director of Customer Acquisition
Mar 2017 – Jan 2018

Acquisition Improvements

B2C

Segmented daily email campaigns in multiple languages targeting a 1M-player database — a complete rebuild of the engagement funnel.

40% lift in gross revenue.

Syngenta
Senior Global Digital Marketing Manager
Apr 2012 – Mar 2017

Salesforce Sales & Marketing Transformation

Implemented Salesforce to centralize communications and stand up automated lead generation across regions.

12% lift in new business.

Global Websites

B2B

Aligned design and information architecture across five regional sites with a shared global product database.

Agronomic SaaS Application

B2B

Free agronomic planning tool that calculated chemical combinations by location — the first SaaS application in this part of the business.

Incremental lift in sales of over $1M annually.

Sunfinity — Branding, Positioning & Promotion

Consumer research–based naming, branding, and launch for a new sunflower variety, including the retailer rollout.

Sold out of inventory year after year.

Truist (BB&T)
AVP, Digital Marketing
May 2006 – Apr 2012

Small Business Video Series

B2B

Interview-based video series featuring bank customers sharing expertise in insurance, legal, HR, and real estate to small-business prospects.

15% increase in traffic to the small business section.

Offline Attribution

B2C

Cookie-based tracking architecture matching offline branch conversions back to the online advertising that drove them.

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