Twenty years of work, grouped by who I did it for.
Banking, agriculture, tobacco, gaming, SaaS, professional services. B2B and B2C. Brand, performance, SaaS product, martech, rebranding, attribution. Selected highlights below.
GrantSkyNet — Federal Grant Discovery SaaS
B2BFull AI grant discovery + proposal generation SaaS. Ingests Grants.gov in real time, scores opportunities against organizational capability profiles, drafts executive summaries, capability statements, prior performance, and compliance matrices. Architected end-to-end: Clerk auth, Supabase + pgvector, Stripe subscriptions, Zoho CRM lead sync, trial drip campaigns, multi-client management for consultants.
→ Live at grantskynet.com.
GovconSkynet — Federal Contract Opportunity Engine
B2BAI federal contract scoring + compliance drafting. Processes 500K+ SAM.gov opportunities in real time, scores against buyer fit, drafts capability statements and PWS compliance matrices with amendment tracking. PWS compliance safeguards include dual-pass extraction, keyword sweep, and amendment diff.
→ Live at govconskynet.com.
Liquid Quote — AI RFQ Intake for Machine Shops
B2BAI quote intake for sheet metal and machine shops. Reads incoming emails, drawings, and PDFs; extracts structured specs (dimensions, materials, tolerances, operations); matches against the shop's prior-quote library; BOM extraction + classification (FABRICATE/SOURCED/HARDWARE); live vendor lookup against McMaster, Grainger, MSC, and Digi-Key; Job Boss–ready CSV export.
→ Live at liquid-quote.solutions.
Keel — Personal AI Confidant with Living Memory
Personal AI assistant with persistent memory across email, calendar, and CRM. Standing instructions, proactive check-ins, document parsing, image vision, automatic conversation summarization. Multi-tenant ready architecture for future commercialization in the men's mental wellness space.
Concept Builds for Industrial Clients
B2BCustom AI agents and configurators built as proof-of-concepts across industrial verticals: Current Tools (electrical jobsite cross-sell + PDF quote), Atlas Metal (food-service configurator), Omni Search (B2B sourcing assistant), Xometry CNC (AI sales engineer with voice input + live pricing), RMC Solutions Guide (dual-mode chatbot for specialty chemicals).
Multi-Client Consulting Practice
B2BBuilt a B2B consulting practice serving multiple client organizations under one operational stack: shared client management, isolated data per client, Zoho One implementation, AI lead scoring, and marketing automation. Multi-channel GTM strategy and digital transformation for C-suite leaders.
→ Revenue 4× year over year.
Zoho + AI Stack for B2B Clients
B2BArchitected and deployed Zoho CRM, Zoho Books, Zoho Sign, Zoho Campaigns, marketing automation, AI lead scoring, and AI-augmented sales workflows (follow-up drafting, deal-stage automation) for multiple B2B teams across professional services, manufacturing, and SaaS.
ABM Pipeline Engine
B2BIntroduced account-based marketing through HubSpot and Salesforce. Segmented campaigns targeting key accounts with tight sales partnership and a redesigned sales enablement layer.
→ 400% increase in sales qualified leads. 20% lift in closed business.
Marketing Team Build-Out
B2BGrew the marketing function from 2 to 5 people in six months. Brought in SDRs, established sales enablement playbooks, and aligned the team around pipeline contribution as the primary KPI.
Gaming Company Martech Stack
Created over a dozen key use cases to develop CDP and Marketing Cloud strategy for a major gaming client.
RazorSync — Product Positioning & Acquisition
B2BMessaging development and campaign strategy for field service software.
→ 158% increase in lead delivery MoM. Email open rates up 20% YoY; click rates up 286% YoY.
RazorSync — Website UX
B2BSite restructuring with vertical-specific content to improve product value demonstration.
Staub Leadership → EQIQ Re-Branding
B2BFull rebrand to EQIQ Leadership with the tagline "Where Passion Meets Performance."
Center For Creative Leadership — SaaS Application
B2BAI-driven online learning platform for the nonprofit youth education sector — program planning and leadership feedback features.
Mural 365 — SaaS Product Positioning
Messaging research and website redesign highlighting service differentiation.
Benchmark Aerospace — UX Site Redesign
Information architecture and navigation restructuring for an engineering services site.
Phillies — Iconic Re-Branding
Developed the tagline "The Original Roll Model." Pop-up events and rapper partnerships (Snoop Dogg, Two Chainz) to rebrand toward younger demographics.
→ Social buzz that enabled new SKU introduction.
Exceptional Retailer Growth
Distributor incentive program to expand SKU distribution for Dutch Master Cigars across retail.
→ Added 2.5 SKUs on average across retailers.
Acquisition Improvements
B2CSegmented daily email campaigns in multiple languages targeting a 1M-player database — a complete rebuild of the engagement funnel.
→ 40% lift in gross revenue.
Salesforce Sales & Marketing Transformation
Implemented Salesforce to centralize communications and stand up automated lead generation across regions.
→ 12% lift in new business.
Global Websites
B2BAligned design and information architecture across five regional sites with a shared global product database.
Agronomic SaaS Application
B2BFree agronomic planning tool that calculated chemical combinations by location — the first SaaS application in this part of the business.
→ Incremental lift in sales of over $1M annually.
Sunfinity — Branding, Positioning & Promotion
Consumer research–based naming, branding, and launch for a new sunflower variety, including the retailer rollout.
→ Sold out of inventory year after year.
Small Business Video Series
B2BInterview-based video series featuring bank customers sharing expertise in insurance, legal, HR, and real estate to small-business prospects.
→ 15% increase in traffic to the small business section.
Offline Attribution
B2CCookie-based tracking architecture matching offline branch conversions back to the online advertising that drove them.